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San Francisco, CA 94105









South Africa

Czech Republic

We help Fortune 1000s turn ideas into successful products

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Product Development &
Venture Building

Years on
the market
San Francisco
New York

We focus on creating new experiences for existing or new customers using a standardized product development process. We typically work with Corporate Innovation Labs or Corporate VCs or Startups directly, deliveringExperience & Mindset, Process, Resources.

U+Method guides

A step-by-step resource for building a product that takes you from the inception of ideas to handling the future growth of a company.

Experienced Core Team

Jan Beranek photo
Jan Beranek
CEO, Founder, Google for Startups and European Space Agency Mentor
Ann  Hofvander photo
Ann Hofvander
Former telco Executive, built 2 company builders in Silicon Valley and Europe, set up 2 corporate innovation labs
Ines  Bamburać photo
Ines Bamburać
Former NGO CEO, former International Innovation Process Head at European Company Builder
Matěj Tremko photo
Matěj Tremko
Former Sales & Product Ops at Silicon Valley based startup studio
Read on about our team
See our method

The U+Method

How it's done

The U+Method is a step-by-step product development method that focuses on front-loading the risky parts of product development before starting large builds.

As we progress in the U+Method, the risk of scaling goes down while market metrics support our business case.

Value Proposition

Initial idea validation and market testing where we look at the applicability of a specific idea to the particular market and target demographics.

Stage 1


  • Target users
  • Product positioning
  • High level user stories

Product Definition

When we find a market-verified value proposition, we move to define the product and ways of taking it to the market.

This usually means building prototypes, smoke tests and understanding launch channels and features.

Stage 2

Product Specification

  • Product definition
  • MVP Specification
  • MVP Scoping

Stage 3

Take to Market Strategy

  • Channel testing
  • Pricing sensitivity
  • Brand and Communications

MVP Launch

Developers and designers engage in building out an MVP while we move to launch with early customers.


Stage 4

Product Build

Developers and designers are engaged in building the MVP of the product

Stage 5


  • Gathering early customer feedback
  • Build out the post launch roadmap
  • Optimizing the customer onboarding process

Further Iterations

When the MVP launch goes well, we move onto scaling up the product based on market feedback

This stage typically includes supporting internal operational processes and product modifications based on early customer feedback.

Stage 6


  • Build out internal team
  • Enhance operations processes
  • Expand core functionalities
See our results

Over $1 billion in new value
across 70+ products built

Realtime logistics software

A European logistics dashboard for mid-market companies based on routing and location based data.

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Storing solar power without batteries

Industry 4.0 system that integrates data from solar power connected IoT devices, measuring whether a user is removing energy from or putting it back in the network

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Redesign of a major telco site to increase mobile purchases

Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices

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P2P car sharing

HoppyGo is a European car sharing startup that through its app and web application enables you to list or rent a car, browse available car and automatically process payment

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Online used car sales platform

Online cross border used car sales platform that uses data from all European car sales platforms to create a pricing map and evaluates the most interesting and price competitive cars to offer.

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Online Fertility Wiki

Fertilitypedia is a portal that provides all IVF related information. You can evaluate your own individual chance to conceive, receive information about possible diagnosis and search for help instantly.

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All case studies