44 Tehama St.
San Francisco, CA 94105

Our work

Redesign of a major telco site to increase mobile purchases

Industry

Product name

Client

Scroll down

A quick look

Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices

media.media-4
media.media-5
Initial homepage desktop wireframes
media.media-6
Initial homepage mobile wireframes
media.media-7
Initial filtering mobile wireframes
media.media-8
Initial hardware mobile wireframes
media.media-9
Custom icon set
media.media-10
Initial homepage design
media.media-11
Initial plans design

Our Mission

Increase revenue from mobile devices.

Our Approach

We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.

Outcomes

  • Redesigned the corporate website and eShop, focusing on mobile users
  • Delivered within 6 months of initial kickoff
  • Increased orders from mobile by 8.5%
  • Increased revenues from mobile by 69%
  • Increased revenues from SEO by 42%

More of our work

Make the largest Chinese loan provider generate leads online

We were tasked with redesigning the Homecredit China corporate site in order to drive online loan sales. We used a lean startup approach on site in Shenzhen and Tianjin with direct customer research and managed to deliver the new site within three months, thus creating a new online revenue stream and support for Chinese online activities. We continued to support Chinese innovation activities with a dedicated team.

See more

P2P car sharing

HoppyGo is a European car sharing startup that through its app and web application enables you to list or rent a car, browse available car and automatically process payment

See more