Case Studies

Redesign of a major telco site to increase mobile purchases

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A quick look

Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices

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Initial homepage desktop wireframes
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Initial homepage mobile wireframes
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Initial filtering mobile wireframes
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Initial hardware mobile wireframes
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Custom icon set
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Initial homepage design
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Initial plans design

Our Mission

Increase revenue from mobile devices.

Our Approach

We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.

Outcomes

  • Redesigned the corporate website and eShop, focusing on mobile users
  • Delivered within 6 months of initial kickoff
  • Increased orders from mobile by 8.5%
  • Increased revenues from mobile by 69%
  • Increased revenues from SEO by 42%

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