Redesign of a major telco site to increase mobile purchases

Industry

Telco

Product name

T-Mobile Website Redesign

Client

T-Mobile CZ

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A quick look

Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices

media.media-5 — Initial homepage desktop wireframes

media.media-6 — Initial homepage mobile wireframes

media.media-7 — Initial filtering mobile wireframes

media.media-8 — Initial hardware mobile wireframes

media.media-10 — Initial homepage design

Our Mission

Increase revenue from mobile devices.

Our Approach

We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.

Outcomes

Redesigned the corporate website and eShop, focusing on mobile users
Delivered within 6 months of initial kickoff
Increased orders from mobile by 8.5%
Increased revenues from mobile by 69%
Increased revenues from SEO by 42%

Redesign of a major telco site to increase mobile purchases

Our Mission

Our Approach

Outcomes

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