Redesign of a major telco site to increase mobile purchases
Industry
Telco
Product name
T-Mobile Website Redesign
Client
T-Mobile CZ
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A quick look
Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices
Our Mission
Increase revenue from mobile devices.
Our Approach
We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.
Outcomes
- Redesigned the corporate website and eShop, focusing on mobile users
- Delivered within 6 months of initial kickoff
- Increased orders from mobile by 8.5%
- Increased revenues from mobile by 69%
- Increased revenues from SEO by 42%