Online creator gear protection subscription


Product name


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A quick look

Fully online extended warranty product for creative gear launched with the largest Canadian camera retailer.

Prizm Care UI

prizmcare quote

PrizmCare how it works

PrizmCare photo course

prizm care ui

Our Mission

Validate, market test, and scale PrizmCare to the Canadian market.

Our Approach

We took over from a Big 4 management consulting company to validate, market test and build the first truly digital product for a traditionally brick & mortar retailer. We launched in early November 2020 and are iterating based on customer feedback.


  • Created a fully online extended warranty product ready to expand globally.
  • Initial launch on the Canadian market.
  • Created a searchable database of ~7k items of creative gear
  • Online sign up including payment and fully online claims process.

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