Growth marketing and Content hub

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A quick look

Life 360 was seeking to expand its growth by developing a Life360.com presence to generate revenue through non-mobile channels by selling memberships through the web

Our Mission

Help build out Life360.com presence to drive consistent revenue through novel channels driving the sale of premium memberships. Create the SEO, affiliate marketing, and sales channels for a broadened service offering.

Our Approach

Worked with existing team to set up growth marketing strategy including a robust analytics tracking system, SEO based evergreen content foundation, non-traditional marketing campaigns, and support development of an in-house content production team to scale educational content creation. Developed a content management system for the content hub designed for a consistent experience across the site.

Outcomes

  • Developed and optimized growth marketing strategies
  • Built structured content hub and supported in-house content creation
  • Designed and built management system for integrating and publishing content

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