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Our work

Buy anything for free for 30s online

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A quick look

It is GAS Jeans’ 30th anniversary this year. For this occasion GAS opened up their e-commerce site for free shopping for 30 seconds. This event successfully ran in multiple countries around the world.

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Our Mission

The aim of this project was to implement and host a digital event for Gas 30 seconds. There was a live session for every country that lasted for 30 seconds. There also was a training session that ran for some time between a given start date until the contest ends.

Our Approach

We had to built a fully custom front-end based ecommerce solution that could be parallelized on hundreds of servers at the same time and spun up for only 30s. The whole solution was a technically challenging build that ultimately send only two requests – the initial download of the page and the final shopping cart result. The initial target was making sure it holds up under high demand (up till 500k people at once).

Outcomes

  • Withstood peak 90k people demand in India with (approximately 200 servers)
  • Built a custom frontend ecommerce solution that deferred all requests to the very end to diminish the server load and speed up the experience
  • Launched in Hungary, Italy, Rest of Europe, Russia, India, Japan

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