Case Studies

Magazine platform for a whole continent

Industry

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A quick look

Forbes Africa caters to African emerging markets as the readership transitions online. The paper version published bi-weekly, features original articles on finance, industry, investing and marketing topics.

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Our Mission

Create a publishing platform for Forbes magazine serving the whole of Africa. In 2 months.

Our Approach

Chose the simplest publishing platform online and give the editorial team the tools to change the layouts and create new landing pages for issues like 30 under 30 without our help. Wordpress was chosen given our experience with Austrian and Czech Forbes sites, creating a familiar interface for online editors.

Outcomes

  • Infrastructure ready to support 500k monthly readers
  • Imported 3 years worth of print magazine data
  • Multiple post layouts and custom pages ready for the editorial team
  • Turnaround in 2 months from the beginning of cooperation

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