Case Studies

Magazine platform for a whole continent

Industry

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A quick look

Forbes Africa caters to African emerging markets as the readership transitions online. The paper version published bi-weekly, features original articles on finance, industry, investing and marketing topics.

Our Mission

Create a publishing platform for Forbes magazine serving the whole of Africa. In 2 months.

Our Approach

Chose the simplest publishing platform online and give the editorial team the tools to change the layouts and create new landing pages for issues like 30 under 30 without our help. Wordpress was chosen given our experience with Austrian and Czech Forbes sites, creating a familiar interface for online editors.

Outcomes

  • Infrastructure ready to support 500k monthly readers
  • Imported 3 years worth of print magazine data
  • Multiple post layouts and custom pages ready for the editorial team
  • Turnaround in 2 months from the beginning of cooperation

More of our work

Online used car sales platform

Online cross border used car sales platform that uses data from all European car sales platforms to create a pricing map and evaluates the most interesting and price competitive cars to offer.

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Online lead generation redesign for the largest loan provider in China

We were tasked with redesigning the Homecredit China corporate site in order to drive online loan sales. We used a lean startup approach on site in Shenzhen and Tianjin with direct customer research and managed to deliver the new site within three months, thus creating a new online revenue stream and support for Chinese online activities. We continued to support Chinese innovation activities with a dedicated team.

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