Case Studies

Small item insurance completely online


Product name


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A quick look

CubiQ is fully online managed insurance product for basic personal belongings. The aim is to bring new customers willing to insure their mobile phones, guitars or bikes against damage or loss. It’s built around convenience, flexibility, simplicity and transparency.

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Our Mission

Build a scalable item insurance system from the ground up.

Our Approach

We tested the proposition through fake doors testing to identify the right product definition. Defined the MVP and subsequently built it. Lastly, we integrated the whole application to our client’s corporate infrastructure.


  • Implemented custom scoring system and fraud prevention
  • TV campaign launched for Christmas 2018
  • Built in 6 months from scratch
  • Created a new product category and verified with the users
  • Insight into people's needs to insure gadgets, phones, instruments

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