Case Studies

Small item insurance completely online

Industry

Product name

Client

Scroll down

A quick look

CubiQ is fully online managed insurance product for basic personal belongings. The aim is to bring new customers willing to insure their mobile phones, guitars or bikes against damage or loss. It’s built around convenience, flexibility, simplicity and transparency.

cubiq ui 1

cubiq ui 2

cubiq ui 3

cubiq ui 4

Our Mission

Build a scalable item insurance system from the ground up.

Our Approach

We tested the proposition through fake doors testing to identify the right product definition. Defined the MVP and subsequently built it. Lastly, we integrated the whole application to our client’s corporate infrastructure.

Outcomes

  • Implemented custom scoring system and fraud prevention
  • TV campaign launched for Christmas 2018
  • Built in 6 months from scratch
  • Created a new product category and verified with the users
  • Insight into people's needs to insure gadgets, phones, instruments

More of our work

Online lead generation redesign for the largest loan provider in China

We were tasked with redesigning the Homecredit China corporate site in order to drive online loan sales. We used a lean startup approach on site in Shenzhen and Tianjin with direct customer research and managed to deliver the new site within three months, thus creating a new online revenue stream and support for Chinese online activities. We continued to support Chinese innovation activities with a dedicated team.

See more

Redesign of a major telco site to increase mobile purchases

Redesign a major telco site, based on human-centered design principles to increase revenue from mobile devices

See more