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Our work

AI notifications about content you like

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A quick look

Scalable universal platform for sending notification about topics chosen by people.

Our Mission

Create an universal article recommendation service that any online publisher can use.

Our Approach

Repeated prototyping of the interface for publishers and onboarding process for readers to make the service accessible and easy to use. The architecture was split into three parts: 1. a script that can easily be embedded into sites, 2. management platform for Publishers, Readers and Admins, 3.Machine learning algorithm that continuously ingests published articles and matched those with users requesting the notifications

Outcomes

  • Development of a platform capable of supporting 50M plus monthly readers
  • Developed a model for human curation of recommended articles for continuous improvement of the machine learning algorithm
  • Launched partnerships with several publishers including Time Inc
  • Created a Timezone-based notification system using email or SMS

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