Virtual shopping platform


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A quick look

We designed and implemented a new virtual shopping application for a pandemic era retail experience.

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Our Mission

Our main goal was to explore and test a proposition introducing an innovative new experience of a video shopping at Yas Mall.

Our Approach

We initiated workshops with internal teams, conducted customer research, desk research, identified the stakeholders as well as the target market. Based on the results we structured the proposition and built out a microsite to test the virtual shopping experience.


  • Conducted workshops and interviews exploring the customer and retailer journeys.
  • Created and tested new payment models and virtual shopping experiences.
  • Designed, launched, and iterated on microsite design for the new shopping interface.

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