You have achieved product/market fit and are ready to scale! After all, you don't want to be stuck in one place, right? Every healthy company has to grow. Define your strategy, set goals, and optimize. It’ll be fun, you’ll see.
Investing in a startup out of your own pocket can be painful. You may think you've anticipated everything, but your finances are draining away faster than you thought. Also, you want to raise your startup to a different level. You're going to need help from someone with money.
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It’s obvious that role definitions are important to have figured out even before you start hiring, so the fact you’re reading this article shows you’re on the right track.
So, you’re happy with your product? It helps people, they love it, and want more? That’s a great feeling. If it helps people in your country, maybe it can help those in other countries. Wouldn’t that be great? Let’s do it!
Keeping a customer is part of your marketing strategy. This is the Care phase. Forget about classic loyalty programs that are based on collecting points.The key to keeping a customer is the relationship between the two of you.
You’re in the scaling phase now, congrats! This is where you can see your success becoming a reality and transforming into even more exciting opportunities. However, growth brings new challenges, so it's good to come prepared. What are some of the challenges you might face?