In the previous stage, you prepared a marketing strategy according to the STDC framework. In this stage, you’ll focus on the SEE, THINK, and DO parts. CARE you can leave for later. Now we’re dealing mainly with the acquisition. The goal is to make your marketing costs lower than your profit. If you do, that's half the battle.
There are many different ways to achieve product/market fit. There are certain popular approaches, but one shouldn’t be chosen at random. While it’s okay to set ambitious goals, the strategies you devise should actually be executable. Any sales strategy should be centered around communicating your value to your customers. This sounds easy, but is s…
This is a very valuable part of the process. Rather than a burden, view it as a firsthand opportunity to get information from people, but be careful: you must be selective about how you use it.
Here you have to evaluate that you have found the product/market fit. Here are metrics that will help you know when you achieved it.
Some would say that it is foolish to attempt to write about growing and monetizing your user base in the same blog post. They would say that this topic is too general and large, and that it really depends on the product, or at least which category it falls into; for example, a mobile game app and a desktop software app would …