Levels of market sophistication

Just as books and movies are targeted to certain audiences, when writing a claim you need to consider how much your audience knows; which products have come before. Incorrectly identifying your startup’s market can lead to failure. Have they heard it all before and do they need to really have their paradigm shaken up? Or is your product so new that the market doesn’t even exist yet? How much do you need to “educate” your future user base? This will likely be something you tweak and re-address along the path to building a startup, but this knowledge goes back to the fundamentals of your product brainstorming.