Research methodology

Find out about your competition (see previous article). While you want to make sure your idea doesn’t already exist, it is possible to disrupt a market that already seems to be taken care of. Facebook came after Myspace. With potential competitors, consider the following: how they communicate, what tone of voice they use, name, colors, style of photos, prices, social media, EVERYTHING.

You can be blinded by your own passion and obsession without admitting that the idea is not that good. Know when to stop and shelve it or put it away. Set a point for when you’ll decide the world is not ready for it and move on. Having said that, we’ll now move to prototyping.