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After designing your business canvas (see previous article), you should “hit the streets” and talk to people. Don’t be afraid to share your idea. You should be talking about it all the time, asking for as much feedback as possible. Entrepreneur Steve Blank points out that each encounter might not mean all that much, but it’s the cumulative knowledge you gain that gives you the information you need to take your idea in the right direction. Listening is most important. At this stage, you have to reach the problem/solution fit. You need to know that most people are enthusiastic about your solution and willing to pay.