Ask the right questions

Whether you have an idea based on years of personal experience, or a eureka moment about something entirely foreign to you, you need to understand the market and the problem you’re solving. Any startup can do exactly what it’s supposed to, the question is whether its function is connected to a strong need. If entrepreneur and investor Dave McClure is right, that you must “pitch the problem, not the solution,” then it truly behooves you to have a great problem on your hands.

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