A chapter from the How to Pitch Article

How to prepare a pitch deck

You should check off the following:

  • Product

  • Market

  • Business model

  • Customers

  • Team

  • How much you are asking for

  • What you’re going to spend it on/roadmap

When you have these, and know in-depth information about every category, you are OK. What’s important is your audience. A lot of startups come to the investors ambivalent about needing money. Even if that is the situation, you shouldn’t show it. Investors see your startup as an investment vehicle—disregarding every other motive, they are interested in giving you a $1 and getting a multiple of that some time down the line. That’s the perspective from which they will be judging your company and you as the founder.

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