Define primary motivation or personal goals for inventing your idea

Understand what you want from your business. It could be:

  • A hobby-based business, like making soap to sell on Etsy.

  • A part-time lifestyle business that could become full time, like a wine investment club,  or a full-time startup hoping for acquisition in a few years.

  • A large, cash-flow positive business (e.g., B2B furniture import and delivery business).

  • A path to industry credibility and networking over financial gain (e.g., a scriptwriting peer-training exchange for aspiring comedy writers).

Jan Beránek

CEO, Founder

Tom Garcy

U+ Design CEO, Creative Director

Jakub Wagner

Product Manager

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