A chapter from the Finding and Defining Ideas Article
Understand what you want from your business. It could be:
A hobby-based business, like making soap to sell on Etsy.
A part-time lifestyle business that could become full time, like a wine investment club, or a full-time startup hoping for acquisition in a few years.
A large, cash-flow positive business (e.g., B2B furniture import and delivery business).
A path to industry credibility and networking over financial gain (e.g., a scriptwriting peer-training exchange for aspiring comedy writers).