Here you’ll be laying the groundwork for things to come. Starting smart will give you the best possible position from which to grow your company.
Time to assemble a team, find a workspace, and design your system architecture. By the end of this stage, you’ll have a released product, ready to sell.
Here you will continue to determine your startup’s identity: who uses your product, what they want from it, if they'll come back, etc.
You’ve done something right so far. Now grow, expand to other areas/markets, and prosper.