Product Definition

When we find a market-verified value proposition, we move to define the product and ways of taking it to the market. This usually means building prototypes, running smoke tests, and understanding launch channels and features.
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UX – User experience

UX is basically the most important product development process, as it gives you a deeper understanding of your target audience. At the same time it helps you define your product. Do it right, and you’ll be much better positioned to avoid business-damaging blunders further down the road.

Marketing Strategies and Campaigns

Well done, you glorious entrepreneur—you’ve brought your idea to life! Now it’s time for you to show the world how amazing your product is and convince them to buy it.

Building a Team

When assembling your dream team, you first need to look at your core team. Who are the people who founded the company? Who do you want to constitute the company later on? In the early stages, the people you recruit are critical to ensuring a strong start—they’ll define your company. Put simply – A players hire A players, but B players hire C players. So be mindful of who you hire, even at the beginning, when you might not have the most options. Consider what your company culture is already like at this point. How do they fit in? How will they contribute toward building the company culture you want to have?

Setting Your Pricing Policy

Your pricing strategy depends on three key factors: the type of product you’re offering, the nature of the market you’re selling in, and your competition’s offers.

Write Copy That Works

“You cannot create demand. You can only channel demand. Demand is there. Demand is enormous. The bigger the demand, the better your ad is. You are getting in a boat and letting the stream carry you. Just don’t think that you can paddle up against the stream.” —Eugene Schwartz

Creating an Identity

As the saying goes, “clothes make the man.” The business equivalent is “visual identity makes the brand.” Every successful company has a unique style that makes it identifiable, so you’ll need to commit time and resources to unite your brand and visual identity in a way that attracts customers and keeps them engaged with you.

Why You Should Do Content Marketing

Online and offline media are loaded with ads in a wide range of formats that are all saying the same thing: “We are the best. Our product will change your life—BUY IT!” With so many ads competing for people’s attention, how can you build your brand? How can you tell consumers you exist? The answer is simple: provide best-in-class service and do content marketing.