Expanding Company Structure

Feels good to be in the scaling phase, doesn't it? This is where you can see your success becoming a reality and transforming into even more exciting opportunities. However, growth brings new challenges that you need to be prepared for.

Read on

Scaling shifts your team's focus

Processes and day-to-day activities that have worked so far might not work for you anymore. Things that a few people could do might now require automating because you can no longer dedicate so much time to customer requests. You may even have to redesign all your processes.

Testing is now more crucial than ever—more customers = more bugs. Growth will probably be slower than you hoped, but don't let that get in the way of giving customers what they want. You also need to start preparing for situations before they occur. It's not sufficient to just hotfix as you go. You should invest your time and money in activities and resources that will make scaling as painless as possible.

Scaling is expensive

Your expenses won’t only increase due to hiring. Operating costs will increase because you’ll need to, for instance, get more server support or buy new tools. Pricing and conversion optimization are crucial to the survival of your startup. Automate where you can. Development, marketing, and customer support need a human touch, but automation systems can help speed them up significantly. You can use plenty of apps across most, if not all, functions in your startup to reduce or eliminate manual work.

Scaling amplifies everything

The larger you get, the more problems you'll have. You must reassess the flow of information across your company because the more people/divisions you have, the more difficulty your teams will have when sharing and acting on information. Hiring the best possible talent is crucial, so take the time to get the right people. Conversely, don't be afraid to fire people when necessary. Additionally, make sure you have a great team of managers right from the start.