We work directly with your business team to turn ideas into testable business hypotheses, through in-depth customer interviews and benchmarking vs. direct and adjacent competitors.
We test these hypotheses with our Product Testing Sandbox, a set of tools for quick prototype web page development, campaigns validation and result analysis.
Based on the results, business teams gain insights to define their target market, customer pains, key success factors and business case assumptions.
4 - 8 week action plan:
- Run joint ideation & proposition design workshops
- Gather relevant market & customer insights
- Design and test multiple product propositions
- Distill value proposition to a one-pager for alignment across your organization